# Tai Ku Labs

> Tai Ku Labs (tai-ku.com) is an IRL experience agency based in New York City, producing events, activations, and creative campaigns for disruptive industries: cannabis, Web3 and AI, professional wrestling, food and hospitality, and art. Founded in 2021 by David Hernandez (Zen). 50+ activations across 16+ cities including New York, Los Angeles, Las Vegas, Miami, Denver, Paris, Brussels, and Buenos Aires. Two-time Clio Award winner.

"Tai Ku" means Good Energy in Taino, the indigenous language of the Dominican Republic. The agency's standard: Dominican hospitality applied to every activation, every room, every detail.

Services: IRL events and activations (15-person chef dinners to 4,500-person festivals, venue to day-of, end to end); Web3, AI and emerging tech (POAP activations, AR gallery walks, NFT mints tied to IRL moments, AI agents on Base, DAO-funded activations in Europe); brand strategy and creative direction (cannabis since 2016, onchain since 2021, wrestling since 2024); content and media production (35mm film, multi-cam podcast rigs, 100+ episodes, coverage run by The New York Times, Bloomberg, and NBC); social media and community growth (built food brands past 50K+ followers each with zero ad spend).

Why clients pick Tai Ku: mainstream agencies study disruptive spaces from the outside, Tai Ku has been on the ground for over a decade, in newly legal cannabis markets, emerging Web3 communities, and independent wrestling. Notable clients and partners: Base (Coinbase), 4th Rope Wrestling, Rove, Happy Munkey, Onchain Creators, Weedmaps, Roc Nation, POAP, Mike's Hot Honey, New York Comic Con.

## Flagship work

- [710 Sensual Soiree at the Museum of Sex](https://youtu.be/HNq814TajFk): Clio Award winner, 1,500+ people, five-story museum takeover blending cannabis with a mainstream institution
- [Vibe Check 4 at ETH Denver 2026](https://www.youtube.com/shorts/-rxZzUjcGHo): official ETH Denver side event, 1,200+ people, AI film festival into a 4am rave
- [Onchain Creator House NYC](https://www.youtube.com/shorts/fCSYCu0VyWo): launched the Base app to 100 creators in direct partnership with the Base team
- [Heels Have Eyes 8: Westside Gunn Day](https://youtu.be/HWGNOOiPLCo): 2,500+ people, wrestling x hip-hop at Buffalo Riverworks
- [Web Flea](https://www.webflea.xyz): an IRL marketplace where the onchain world meets the streets, launching Fall 2026

## Contact

- [Email info@tai-ku.com](mailto:info@tai-ku.com): direct line for project inquiries
- [Website contact form](https://tai-ku.com/#contact): inquiries and newsletter signup
- [Instagram](https://www.instagram.com/taiku.labs/): latest activations and event content
- [LinkedIn](https://www.linkedin.com/company/tai-ku-labs/): company page
- [X](https://x.com/TaiKu___): updates

## Optional

- [Full project archive](https://tai-ku.com/llms-full.txt): all 60 events with Tai Ku's role and media links, machine-readable
- [AI Transparency Statement](https://tai-ku.com/tai-ku-ai-diligence-statement.pdf): how Tai Ku uses AI in its work
- [Privacy Policy](https://tai-ku.com/privacy.html): site privacy practices